Women's Super League Rebrand

I played a central role in the rebrand of the Women’s Super League for Sky Sports, helping to shape a bold, contemporary identity across all platforms. Inspired by the metallic ‘living emblem’ and the energy of the women’s game, we developed a visual language driven by perpetual motion.

I worked across titles, broadcast graphics, motion toolkits, and digital assets, as well as creating bespoke team badges and player-led content. I also contributed to print and set design for the new studio, ensuring a seamless translation from screen to physical space.

The result was a cohesive, high-impact brand system that launched the season with clarity and momentum.