Women's Super League 2023

Womens Super League 2023

With the Women’s Super League returning bigger than ever, the brief was to refresh the brand and elevate its presence across broadcast and digital.

As lead designer, I defined and delivered the creative across the full ecosystem, from title sequence and studio environment to set design, on-air graphics, and social content. The aim was to create a cohesive, modern identity that reflects the energy, professionalism, and growing cultural impact of the league.

The result is a flexible and confident visual system that enhances storytelling across live coverage and builds a stronger, more recognisable presence for the WSL.