Lions Series 2025

Every four years, the Lions Series presents a unique opportunity to break convention and craft something truly distinctive. For the 2025 tournament, we embraced an Aboriginal inspired visual theme that honoured Australia's cultural roots and storytelling traditions but sill championing our Lions team.

As the designer, I played a central role throughout the project, from early ideation & concept design, title design & studio graphics, broadcast GFX assets like wipes & stings and finally the 360° brand rollout across the company.