Sky Sports Boxing

As Sky entered a new era, it was time to evolve the Sky Sports Boxing brand. The core idea of the visual system draws from the geometry of the boxing ring, taking its square form and rotating it into a diamond. This transformation creates a dynamic framing device that represents the two opposing corners of a fight.

This simple but distinctive shape becomes a unifying element across the identity, capturing both the structure and tension of boxing. Designed for flexibility, it works seamlessly across live broadcasts, promotional campaigns, and digital platforms, providing a bold and recognisable visual language for the sport.

I worked across broadcast graphics, motion toolkits, and digital assets, helping to roll out the identity across multiple touchpoints. Collaborating with external studio Rokabye, we also developed a title sequence centred around the boxing ring coming to life, amplifying the sense of anticipation, energy, and spectacle at the heart of the sport.